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Personal Branding

Speaker: Karly Hurly, Manager, External Affairs at Blue Cross Blue Shield of Michigan

Date: Wednesday, August, 9 2023

Time: noon to 1:30 p.m.

Location: DoubleTree by Hilton Hotel, 800 Harker St., Port Huron, MI 48060

Cost: $20 if RSVP by Friday, August 4; $30 after deadline

Click here to register!


Whether you have a business, product, organization or service to represent or sell, your personal brand matters. Your story is the most powerful tool you have, and its key to shaping your personal brand. We’ll discuss crafting your story, the best way to tell it and how to leverage it to accomplish your mission.

Speaker Bio: 

Karly Hurley is passionate about creative storytelling, effective leadership and community service. Her current role as brand journalism manager in External Affairs at Blue Cross Blue Shield of Michigan brings her passion and expertise together. She has the privilege of leading a talented team of writers, videographers and audio producer. The team creates content for MI Blues Perspectives, A Healthier Michigan, the A Healthier Michigan podcast and brand social media channels to educate, inform and connect with members and the general public on all things health and wellness while telling the story of Blue Cross’ impact and partnership with communities and individuals across the state of Michigan and beyond. Prior to joining BCBSM, she worked in television news and radio holding various reporting, anchoring and leadership roles.


Karly is an active member in the Leadership Development Association, American Women in Communications, Detroit Chapter, the Young Professionals Network and Secretary for Blue Cross’ POWER women’s network.


She has been recognized for her work in journalism and communications with the Communicator of the Year Award by St. Clair County Community Mental Health, the Lightbulb Eddy Award on behalf of her previous employer through the Blue Water Area Chamber of Commerce and was coverwoman of Blue Water Woman magazine for her work as a young professional in journalism. Karly is a former board trustee and secretary for the non-profit organization A Beautiful Me and served for two years as an appointed commissioner of the Port Huron Housing Commission. She is also a licensed foster parent and strong advocate for family preservation and reunification. A dream day for Karly would be hiking to a beach with her husband Sean and two dogs Piper and Atlas or traveling to a new place. 

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